04 — Branding
Crystal Vodka is inspired by “Crystal Head Vodka” which they only use the highest-quality ingredients to create unique expressions of ultra-premium vodka that are completely additive-free.
I wanted to revamp their brand to really focus on their extraordinary way they make their vodka since they “distill four times and filtered seven times, the last three filtrations being through Herkimer diamond crystals”. This personal project reimagines the brand’s visual identity to reflect both high and mid-tier offerings, telling a story of purity and sophistication. Combining distinctive elements, these final designs resonates with elegance and authenticity.